How do people buy if they can’t find the button to click? The Add to Cart button should be impossible to miss, even for someone who’s not internet savvy. But you can also take quality pictures yourself, fortified by a few core principles of eCommerce photography.
#HIGH CONVERTING WOOCOMMERCE THEMES PROFESSIONAL#
If you have the budget, hiring a professional will be worth the investment. Your website is your virtual showroom, so display products in their best light - literally. Photos that are blurry, poorly lit, and hard to read don’t show off your products. Uber’s one-sentence pitch is “Tap a button, get a ride.” Those six words sum up their entire service. Then, add your one-sentence pitch: Pick the single most important product feature and clearly communicate its value to your audience. People searching for specific items are your highest valued traffic - they’re the most motivated shoppers. If they know the model number they want, your product page is more likely to show up in search results. Model numbers are particularly important for someone doing a web search. Include the name of the product and any vital descriptors such as colors, model numbers, or branding. Your headline should blend the vital information customers need with motivational wording to encourage them to buy your product. Here are 11 ways to improve your product pages. People come to product pages and, based on the content you provide, decide whether to buy right away, think about it later, or never think about buying again.Ī poorly structured product page costs you money, so learning the essential elements of a good one should be one of your highest priorities as a business owner. On an eCommerce site, your product pages are also sales pages.
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